Up to 500 cards
$1,000
Plus mailing at my cost, about $1.00 a card for 4x6 and about $1.15 a card for 6x9.
Book a 30-minute callFull-service postcards, from idea to address
I design your postcard, build your mailing list, mail the cards, and show you which addresses scanned the QR code on each one.
501 to 2,500 cards
$2,000
Plus mailing at my cost, about $0.85 to $1.40 a card. The more cards, the lower the cost per card.
Book a 30-minute callThe fee pays for building, managing and reporting on your campaign. Mailing cost covers printing, First Class postage, address checks, the list search and payment processing, with no markup. You see the exact number before anything mails.
What you get
- A short intake: your goal, who you want to reach, your area, card size and card count
- A postcard designed to your wishes, 4x6 or 6x9
- A mailing list built for your area, cleaned, with one card per street address, addressed to the role who makes the decision, with the business name and, where the business lists them publicly, its main phone number and website
- Your review of the list, so you can strike anyone who should not get a card
- Every address checked against Postal Service records before anything prints
- A unique QR code on every card, so each scan ties to a card and its address
- A test run, including a real card mailed to your office
- The mailing itself, sent First Class, with your office as the return address
- A weekly list of which addresses scanned, for 30 days after delivery, with each business's listed phone: your warm call list
- Your final address list: every address that mailed
- A results report: cards mailed, cards returned, scans, and the calls and jobs you report back
Projected lead time
About 3 weeks from signed agreement to cards landing, if each of your approvals comes back within a day.
| Step | Business days |
|---|---|
| Design, including one round of changes | 3 |
| Address gathering, cleaning and your review | 3 |
| Address verification | 1 |
| Final OK, funds and test run | 1 |
| Printing and First Class shipping | 5 to 8 |
| Total | 13 to 16 |
These are projections, not guarantees. Shipping is the mail service's estimate. I mail a limited number of cards each month across all my clients, so my calendar can move your mail date.
Nothing mails without your OK
You approve the card, the list and the final cost in writing, one at a time. If something is not right, the mailing waits.
How payment works
- Mailing costs are paid before anything mails. If fewer cards go out than planned, I credit the difference.
- The fee is 50% up front and 50% when the campaign is complete.
- Like every MODRN project, the fee is final sale.
Who owns what
You own the artwork, the final address list and the weekly reports. I own the process, and the mailing runs through my account, so you have nothing to set up.
What I do not promise
I do not promise a response rate or delivery of any one card. A scan shows the card and the address, not the person. The list does not include contact names, direct phone numbers or email addresses. At the end, I report what happened, and I write "unknown" wherever there is no number.
Who this is for
Local service businesses that sell to other businesses or property owners in an area they can name, with one offer worth a phone call and someone to answer when it rings.